This is the event logo developed by the organiser, Finoverse.

We proposed dividing the entire exhibition hall into seven zones, creating a unique symbol for each zone as well as for the ancillary areas.

Each symbol maintains a visual connection with the event logo. For the zoning design, we incorporated Chinese cultural elements, including Yin Yang (ι™°ι™½) and the Five Elements (δΊ”θ‘Œ), to give the event distinctive local characteristics and help it stand out from the crowd.

This project also serves as an experiment in blending traditional values with innovation.

  • Finoverse

  • AsiaWorld Expo, Hong Kong

  • Branding, Design of General Fittings

    • Branding and Key Visual

    • Design of General Fittings

    • Technical Direction

  • Design Work of

    Sub-branding of Event

    7 Stages

    2 Community Spaces & 9 Lounges Design

    3 Stand Designs

    General Fittings

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