Divergence is a group of experience designers, thinkers, strategists and experimenters, specialising in branding, event management, exhibition and spatial design (or whatever we find it interesting).

We work with you on every steps to create an unparalleled experience. With the focus on creativity, innovation, and attention to detail, we pride ourselves on delivering exceptional results.

We partner with all ranges of business, from local to international, startups to corporates, to craft their creative experience live and digital.

We create stories that engage and inspire people, connect them with brands, generate human touch and emotions that magnify the power of brand.

DISTILLED TO ITS ESSENCE

DISTILLED TO ITS ESSENCE

Ethos - “Distilled to Its Essence.”

Distillation is the process of concentration and purification, and the essence of one thing is its “intrinsic nature” that determines its character.

For ideas, the distilled part is the core message that you want people to understand, remember and pass it on.

Our work is to identify the core message from your inspirations, make it compelling and bring it into the real world with the skilled craftsmanship of design aesthetics and project management.

CREATIVE PROCESS

CREATIVE PROCESS

Stylized logo with connected white shapes on a black background.

01   IDENTIFY

Start initial research into the challenges and identify stakeholders’ expectation, solutions and marketing trends.

A pixelated black and white skull made of checkered pattern on black background.

02   IDEATE

Seek inspirations and prioritise insights from discovery phase. Conceptualise ideas and develop prototypes.

Microsoft Office logo in black and white

03   CONVERGE & DIVERGE

Encourage innovations, acquire skills and capability and be agile for experimentation. Precise planning of solutions to challenges.

Minimalist black and white logo featuring a stylized coffee cup with a rounded handle and a saucer underneath.

04   DISTILL

Iterate to spot errors, avoid risks, iteratively improve the ideas and build confidence.

Icon of a barcode with a black background.

05   CONNECT

Engage with stakeholders who are delivering and receiving the ideas. Develop connections, build relationships and empower stakeholders to create impact.

Stylized letter D in white lines on a black background with layered, curved outlines.

06   SCALE

Bring solutions to live with precise execution, collaboration and management. Create awareness and applies the power of the brand.